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February 20, 2007


Jeff Reed

You hit the nail on the head. As an owner of several Chrisitan Retail stores, there are many things in the industry right now that freak me out. And while I do think that music will evaporate, I disagree with your timing.

Music sales at my Christian Bookstore have actually increased this past year, due because the target audience of my particular bookstore can hardly spell iTunes, much less figure out how to run an iPod correctly.

I do know Christian businesses that target a younger demographic, and they have seen significant drops in sales.

The salvation for the industry is that it cannot mourn the loss of the music industry, but find out how to replace the sales. And honestly, I am skeptical if it can be done.

Great insight. Looking forward to your next posts.


UK shopping stores

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