I am a big Seth Godin fan.
For those of you who are...it's a no-brainer.
That really doesn't do him justice. All I can say is...Dude knows!
I have enjoyed many of his books, but his new book, Linchpin...is a monster!
I don't go nuts over every book I read but this one is a MUST READ!
Yes...run out and buy it now!
While it starts out great...imploring all of us to find our unique inner art that makes us indispensable at work...the middle section on THE RESISTANCE is the part that slew me.
The Resistance AKA our "Lizard Brain" is that supposed voice of reason in our head that tells us to sit down, shut up, and do your (day) job.
It is the voice of self-defeat that tells us our ideas are not good enough...long before we even muster the guts to verbalize them to anyone.
The resistance is that little voice in the back of your head, the one that tells you that it will never work, the one that insists you check your email one last time, the one that worries that people will laugh at you.